Greentube has rolled-out an enhancement of its player protection systems after detailing the integration of Mentor, Neccton’s AI-based responsible gaming solution, across its consumer-facing casino portfolio.
With Admiral Casino UK first in-line, and more brands following suit in the near future, the tool is lauded as helping identify problem gambling in real-time and automatically interacts with players showing harmful behaviour.
Dr Michael Auer, Neccton’s director, explained: “Our 15 years of research and more than 30 academic studies in the area of player tracking and responsible gaming show that players who gamble responsibly are more loyal, resulting in a significantly longer customer lifetime.
“We are proud to partner with Greentube to assist their players across the world. Since mentor improves with each player record that is analysed, this integration will strengthen the tool’s ability to provide a holistic view of games and player behaviour to operators.”
Mentor, developed by Neccton in collaboration with behavioural scientists and psychologists, tracks specific metrics which could indicate that somebody is spending more than they can afford.
These include chasing losses, in-session deposits, failed deposits and cancelled withdrawals, with operators alerted instantly if certain markers of harm are surfacing.
Furthermore, the solution also communicates directly with players via customised text messages detailing changes in their play or overspending, and includes information that allows them to analyse their own behaviour and compare it against the player base.
Richard Poole, Greentube’s UK B2C director, added: “This is an important step for the UK business as by integrating a specialist RG system such as Neccton, www.admiralcasino.co.uk has added an extra layer of protection for our UK players.
“Importantly, players can complete a short self-assessment on their activity and also compare their individual gameplay to that of the wider Admiral Casino player base. I look forward to evaluating the behavioural findings and further strengthening our safer gambling tools.”
