Caesars Entertainment has seen its gaming loyalty rewards program grow by 20 per cent and 18 properties after the firm’s merger with Eldorado Resorts, lauding the scheme as “the largest loyalty program in the world”.
Following the cash and stock transaction, the enlarged enterprise boasts a roster of more than 55 resorts across the US, including eight casino hotel properties on the Las Vegas Strip.
Caesars now owns or operates casinos in 16 states across the US including Nevada, Colorado, Missouri, Iowa, Florida, Mississippi, Louisiana, Ohio, Illinois, Indiana, New Jersey, Pennsylvania, Arizona, North Carolina, California and Maryland.
Customers from each company’s legacy rewards programs were seamlessly integrated into the expanded Caesars Rewards loyalty program on day one. Members can now also use their loyalty currency anywhere in the enterprise, as well as match their status universally.
Caesars Rewards, which was named number one in the 2020 USA Today 10Best Readers’ Choice Awards for ‘Best Players Club,’ sees members earn loyalty currency through casino play, hotel stays, dining, entertainment and more.
Members earn at least one reward credit for every dollar spent at any Caesars property or participating outlet, with status’ split into the tiers of Gold, Platinum, Diamond, Diamond Plus, Diamond Elite and Seven Stars.
The expanded rewards program provides customers more ways to earn and redeem points, with members benefiting through an extensive list of hospitality and travel partners across the globe.
“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” stated Anthony Carano, president and chief operating officer of Caesars Entertainment.
“Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”