Online gambling operator LeoVegas has expanded its Italian output as Blueprint Gaming takes its igaming suite live with the firm to deepen its reach in the regulated market.
Launching in the country further deepens the partnership between the two gaming companies, with Blueprint supplying a range of slots to LeoVegas across several markets since 2017.
Following the successful integration, the operator now boasts access to a selection of Blueprint’s “top performing” land-based games from the Italian retail sector, such as Luck O’ The Irish, which it says has been the stand-out title in the jurisdictions gaming venues.
“Blueprint Gaming’s content is highly regarded in the industry and it made strategic sense for us to enhance our Italian product mix with the addition of its hugely popular retail games, as we will build on our position as ‘King of Casino’,” stated James Ford, head of casino at LeoVegas.
“Our Italian player base will now be able to experience slots such as Luck O’ The Irish and LeoVegas Megaways on their desktop and mobile devices for the first time and we’re sure they’ll prove very popular with players.”
Blueprint, which is certified by the AAMS, asserts that the agreement will enable the operator to reach a wider audience in the country, as praising its own deepened foothold within the region.
Jo Purvis, director of marketing and relationships at Blueprint Gaming, added: “LeoVegas have a great track record operating our games and we’re delighted to be partnering with them in Italy and providing several exciting titles for their online offering.
“Our retail games have been transformed for online to ensure they appeal to a wide range of players. We’re looking forward to supplying LeoVegas players with our compelling content over the coming months.”