Ezugi has received approval to launch its suite of live dealer titles for the regulated Colombian market, with operator partner BetPlay to integrate the gaming roster as it aims to further cement its presence in Latin America.
Following in the footsteps of approvals from regulators in the Isle of Man, Estonia, Bulgaria and Lithuania, the firm has set its sights on Colombia as part of wider efforts to establish itself as “the number one live dealer content provider” in the LatAm region.
“We are thrilled to have secured certification in Colombia and offer live casino titles to players in the market via our operator partner, Betplay,” stated Erick Mendez, business development manager at Ezugi.
“Obtaining approvals in regulated markets around the world is at the core of our growth strategy and entering Colombia further establishes Ezugi as the leading live casino provider in LatAm and beyond.
“We have identified LatAm as having tremendous growth potential and Colombia in particular as a key market where live casino will enjoy incredible traction and engagement as it continues to mature.
“We are pleased that our journey in Colombia starts with BetPlay and look forward to working with more operators in the region over the coming weeks and months.”
Under the terms of the partnership, Ezugi, which forms a part of Evolution, will integrate its live dealer titles, including live blackjack, roulette and baccarat, with BetPlay. Localised Spanish tables from a Colombian studio will also soon launch.
Carlos Mario Mora Alvarez, direccion operaciones online at BetPlay, added: “Partnering with Ezugi is a landmark moment for BetPlay, allowing us to offer our players the best live dealer content for the very first time.
“Colombia might be a relatively new market, but players are savvy and discerning and are demanding the same variety of games available in more established regions.
“Integrating live casino content into our game lobby has been high on our agenda and we are delighted to have joined forces with Ezugi to make this happen.”