32Red adds research project to Derby County partnership extension

The Kindred Group has extended its partnership with Derby County’s Community Trust and the Team Talk programme, as well as adding a link-up with the University of Derby.

Undertaken via the company’s 32Red brand, the one-year enhancement also incorporates the additional aforementioned partnership which includes a research project aimed at understanding the effectiveness of the project in light of COVID-19 challenges.

This research project will be led by professor David Best, and will see a variety of interviews and surveys be conducted with participants of the programme, along with other insights. The research will be presented in a report towards the culmination of 2021.

“The renewed investment means Derby County Community Trust can continue some of the fantastic work and results we saw from the first year of our partnership,” stated Neil Banbury, general manager UK Kindred Group.

“To be able to work in partnership with University of Derby to develop a robust research and evaluation project that assesses the impact of the programme on individual and community well-being will be very interesting.”

Kindred Group has driven forward an ambitious project to change the way gambling operators sponsor sport in the UK, with the firm aiming to utilise the power of sport in general, and football in particular, to achieve a positive impact on society.

“Following a successful first year, we are delighted that 32Red has recommitted to this project,” added Simon Carnall, head of community at Derby County Community Trust.

“The renewal of our partnership means we can now expand the programme and reach many more men with mental health problems across the community over the coming year.”