Playtech has announced the integration of Affordability UK into its IMS platform, coming as part of the firm’s latest move to support operators in meeting regulatory requirements.
The solution is provided by eKYC and fraud detection specialists TruNarrative, which in turn extends its link-up with the gambling tech firm to deliver a range of player onboarding and verification services.
John Lord, CEO at TruNarrative, explained: “Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list.
“Affordability UK offers unique insight into a player’s ability to afford their bets, as well minimising the requirement for physical payslips and document submissions, creating a low-friction experience. We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling.”
Affordability UK aims to accurately and reliably identify customers whose gambling spend may be unsustainable, and strives to allow operators to write bespoke rules and build thresholds around a player’s affordability data, transactions and behaviour.
Furthermore, the solution will also allow operators to automate decisions and perform manual investigations based on real-time data, as well as use a single interface and customer picture to track player spending behaviour across multiple brands.
Ian Ince, chief compliance officer at Playtech, commented: “As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players.
“TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators.”