The continuation of “very ambitious growth” plans has been praised by Pinnacle, as the sportsbook and online casino operator integrates the Relax Gaming portfolio of slot titles.
Under the terms of the partnership, games from Relax’s in-house library, such as Money Train 2, Snake Arena and La Fiesta, have already been made available to Pinnacle’s players, as well as a selection of aggregated games from its hand-picked studio network.
Relax’s platform offers a variety of third-party content from its selected Silver Bullet and Powered By Relax partners, including suppliers such as ReelPlay, Kalamba Games and Fantasma Games.
Steve Wells, head of casino and games at Pinnacle, commented: “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming.
“Relax creates some of igaming’s most exciting and engaging products and it’s great to be able to share them with our players. We look forward to a long and fruitful partnership together.”
The partnership with Pinnacle is praised as adding “another reputable online casino brand” to the firm’s distribution network, and builds on a period of strong growth during which the supplier has secured a number of deals.
This partnership continues a busy period for Relax Gaming, after the company inked a distribution deal with 1win, gained a 12-month exclusivity to Big Time Gaming’s Megaclsuters mechanic, received SOTW accreditation from SlotBeats for Iron Bank and outlined plans to open seven new offices over the next 12 months
Daniel Eskola, Relax Gaming CCO, added: “Pinnacle is a fast-growing industry name and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention.
“We are committed to delivering the best casino games to the market with speed and efficiency. This partnership is a result of the quality service we offer on a day-to-day basis.”