Bally’s Corporation is showing no signs of slowing down, as the firm continues a busy month by securing a multi-year Iowa market access partnership with Elite Casino Resorts.
The recently rebranded organisation, formerly known as Twin River Worldwide Holdings, will allow Iowans access to mobile sports betting licensed by Elite’s Grand Falls Casino and Golf Resort, located in Larchwood.
Once all pending acquisitions are completed, Iowa will extend Bally’s national footprint to 11 states, and will also represent the first region where the firm does not boast a land-based casino as part of its stable.
Asserting that it “generally prefers to enter a jurisdiction through an owned casino property,” Bally’s says that due to how quickly the market is moving, entering through a market access agreement was deemed a good solution that the firm may utilise on occasion to ensure a comprehensive approach.
George Papanier, president and CEO of Bally’s Corporation, noted “We are delighted to partner with Elite Casino Resorts in Iowa. We currently operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and soon will be in Atlantic City.
“Entering the Iowa gaming market with our new, integrated sports betting and igaming company is very exciting and we look forward to the launch in 2021.”
The partnership with Elite Casino Resorts follows Bally’s recently-announced agreement to acquire US regulated sportsbook technology platform Bet.Works, which provides omni-channel products, platforms, software and content solutions to operators in multiple states, including Iowa.
This came as the group also completed its $25m Bally’s Atlantic City Hotel & Casino purchase, and secured a long-term strategic partnership with Sinclair Broadcast Group.