BetMGM has been named as the first gaming partner of NFL franchise the Pittsburgh Steelers, continuing the gaming and sports betting platform’s close alignment with the US sporting ecosystem.
The partnership is to feature fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
“We are excited to introduce BetMGM to Steelers Nation,” stated Ryan Huzjak, vice president of sales and marketing at the Pittsburgh Steelers. “Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership.”
As a gaming partner of the Heinz Field-based side, BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. Furthermore, BetMGM will also become an ‘Official Sports Betting Partner’ of the Steelers once their online sports betting product launches later this year.
Matt Prevost, chief revenue officer of BetMGM, noted: “Steelers Nation is one of the most passionate fan bases in professional sports and we’re thrilled to bring the excitement of BetMGM to Steelers fans.
“We’re eager to launch BetMGM’s gaming offering in Pennsylvania and I can’t think of a better way to kick off our entry into the state than through this monumental partnership.”
BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval. BetMGM’s offering will expand to include sports betting before the end of the year.