African online casino and sports betting operator Sahara Games has recruited the services of platform provider Pronet Gaming for the roll-out of a complete omni-channel solution. 

The offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.

Jeff Halloran, CEO of Sahara Games, said of the partnership: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

Pronet Gaming’s online casino content includes a catalogue of over 6,000 slots, table games from almost 70 studios, with number games also tailored to specific African markets.

Its full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, and a full risk management service.

Colin McDonagh, Pronet Gaming’s chief sales officer, said the launch would provide the brand with a unique offering in a number of important markets: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”