DraftKings has strengthened its alignment with US sports further still, as the sports technology and entertainment firm aligns with Michigan-based NBA franchise the Detroit Pistons.
The deal sees DraftKings designated as the exclusive ‘Official Daily Fantasy Sports Partner’, as well as an ‘Official Sports Betting and igaming Partner’ of the team.
In addition to accessing Pistons trademarks and logos, the deal includes DraftKings-branded courtside LED signage and in-game basket pad branding.
Furthermore, Pistons fans will also have the opportunity to compete for a variety of experiential prizes, including a Pistons away game trip, a ‘Court of Dreams’ group event held at Little Caesars Arena, and a ‘Piston for the Day’ VIP experience.
“We appreciate the partnership-minded and collaborative approach that DraftKings brings to the table,” stated Mike Zavodsky, chief business officer of Detroit Pistons.
“We look forward to utilising our platform to help DraftKings grow their presence and connectivity to Pistons fans and to the greater Metro Detroit communities.”
The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in the state of Michigan, pending licensure and the receipt of necessary regulatory approvals.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” said Ezra Kucharz, chief business officer of DraftKings.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space.”