Pragmatic Play strengthens Casumo link-up with direct content integration

Pragmatic Play has strengthened yet another partnership after taking its slots and live casino products live with online casino operator Casumo via a direct integration.

The Malta-based firm have formerly taken the igaming content provider’s gaming suite through a third party integrated, however, Casumo will now have direct access to Pragmatic Play’s single-API portfolio. 

This strengthened partnership also debuts the supplier’s live casino portfolio for Casumo customers, in a deal which includes Roulette Azure, Blackjack Azure and its first game-show title, Mega Wheel.

Jacqui Gatt, director of gaming at Casumo, said of the deepened agreement: “Moving to a direct integration with Pragmatic Play was a natural step forward for Casumo and its brands.

“Following the stellar performance of their slot games over the past years, we are confident that Pragmatic Play will continue to offer us an exquisite portfolio of top performing slots.

“Via the single API, we have access to the Enhance in-game promotional tools, further facilitating retention and player engagement. We are also excited to follow the performance of the impressive live casino product, recently launched at Casumo.”

This month alone Pragmatic Play has enhanced collaboration with Kindred Group and Videoslots, after adding its live casino content suite to link-ups with both parties.

Yossi Barzely, chief business development officer at Pragmatic Play, stated: “Casumo is one of the biggest operator brands in the igaming market and we’re more than delighted to complete this direct integration.

“Being able to seamlessly offer multiple lines of product through a single API has been instrumental to us and allows us to quickly scale up a partner’s offering. We look forward to the shared growth we will experience through this partnership and are beyond excited to see our live casino games perform with Casumo.”