‘Tough and challenging’ are two of the first words which spring to mind for many people when reflecting on 2020, as industries across the world came up against a number of difficulties.
But according to TVBET, the last few months have presented a range of new opportunities to create new products and services – something which the company has capitalised on.
With land-based casinos forced to close their doors for a large part of 2020, suppliers and operators alike were left with the challenge of delivering enjoyable content to players who were confined to their own homes.
To meet this challenge, TVBET decided to launch two new live games which had been adapted to a live-streaming format. Offering a fresh twist on the traditional Backgammon game, it wanted to ensure that players were more immersed in the game.
Meanwhile, FruitRace incorporates elements of a traditional lottery and a racing track, which the supplier believes can offer players and betting fans a fast paced game as well as a heightened betting experience.
However, it’s not just these new games that stand out for the company in 2020. Amongst many other highlights for the year, it also celebrated the launch of two other B2B services – TVBET Satellite and TVBET Virtual Solutions.
The satellite solution was launched with the primary aim of solving popularising live games in regions with an unreliable internet connection – providing fast signal transmission, as well as maintaining image quality so games run in real-time.
With this, players can watch the game in betting shops and land-based casinos without signal delays, ensuring fair play and winnings.
As live sports around the world were also ground to a halt, virtuals also became a key focus for many companies during the pandemic – TVBET was one of the many companies which chose to capitalise on the growing use of virtuals.
By diversifying its offering to include virtual events, TVBET could fill the ‘entertainment gap’ for players by offering an extensive archive of pre-recorded games, allowing its clients to accept bets and stream events with the same RNG mechanics and intrigue.
New casino games content, satellite services and the integration of virtuals has, inevitably, widened the TVBET appeal to potential partners, as shown by a raft of new deals in 2020.
Despite the restrictions on travel, it has managed to secure new agreements with the likes of 22Bet, Groove Gaming, PMbet, SoftSwiss, The Ear Platform, Apuesta Total, Betby, Digitain, Ultraplay, forBET, Playbrands Group, Betskey, BtoBet, Top Play Gaming, Betfan, SoftGamings, BetX, and Klas Platform.
It therefore comes as no surprise that TVBET has dubbed 2020 as a year of substantial growth. While sports betting and casino operators were losing their audience, the supplier noted that the popularity of its games never stopped growing.
During the first few months of the pandemic, there was a 31 per cent increase in the total number of bets placed. When compared to Q3 2019, bets were up by 90.9 per cent, GGR had grown by 45.7 per cent and the number of unique users had increased by 20.8 per cent.
While the betting and gaming industry does not know what 2021 will bring, TVBET already has plans in the pipeline to continue expanding into more markets across the world.
Rounding off the year, it said: “The world will most likely let out a sigh of relief when 2020 ends. But despite its challenges, we have been able to gain new perspectives on how our company can stay on course despite the external challenges.
“Over the course of the year, we have grown to more than 150 members of staff, all helping to support the company’s growth through various different roles. All of the processes in creating and maintaining our versatile games are established independently to encourage our clients.
“We can conclude that a well-thought-out positioning along with an exclusive product with the correctly planned promotion can take us to the global level even in a highly competitive environment. Despite all the challenges in 2020, TVBET is inspired to continue its global growth and development path in 2021.”