FanDuel opens first retail Atlantic City sportsbook operation at Bally’s AC

Bally’s Corporation and FanDuel Group have announced the opening of the FanDuel Sportsbook at Bally’s Atlantic City Hotel & Casino via a temporary offering, with design and construction on the permanent entity underway.

The temporary sportsbook, which will utilise FanDuel’s proprietary risk and trading technology that leverages the IGT PlaySports platform, is the first retail sports betting operation for the company in Atlantic City.

The FanDuel Sportsbook will initially feature six live odds boards, ten self-service IGT PlaySports betting kiosks, and three live betting windows with attendants available to assist customers with the sports betting process. 

It will permit bets on all major US sports, including professional baseball, soccer, football, basketball, golf, boxing, motorsports racing, and more, and operate in accordance with all CDC and local health guidelines and protocols.

The sportsbook development represents the first capital improvement project at the property, after Bally’s completed the long-mooted purchase last month.

“We are very excited to announce the opening of the FanDuel Sportsbook at Bally’s AC. It is the first of many planned capital improvement projects at Bally’s Atlantic City and a testament to our commitment to reinvest in our physical property portfolio,” explained George Papanier, president and CEO of Bally’s Corporation

“We are also looking forward to once again implementing the winning combination of Bally’s nationwide expertise in gaming and casino operations, with FanDuel’s market-leading sports betting acumen and globally recognised brand, to provide an unrivaled sportsbook experience for our loyal Atlantic City customers.”

Bally’s expects to open its permanent location in the early stages of 2021, which will span 4,100 square feet and consist of 34 self-service IGT PlaySports betting kiosks, and five attended, live wagering windows.

It will also feature a luxury 80-seat lounge with 30 reclining club chairs, oversized LED video walls, and a food and beverage menu including self-service craft beer. 

“We are excited to be one the first pieces of the capital improvement project at Bally’s Atlantic City Casino & Hotel,” said Keith Wall, vice president of retail at the FanDuel Group

“While we are eager to get up and running with our temporary sportsbook, we cannot wait until we open the permanent location and showcase to Atlantic City why FanDuel is the number one sportsbook in New Jersey.”