Gaming Innovation Group has unveiled an agreement with Malta based online casino operator group Rootz regarding the firm’s marketing compliance tool, GiG Comply.

GiG’s automated marketing compliance tool can be tailored to cover market-specific legislation and advertising standards, and allows operators to ensure that affiliates are aligned with their brand and responsible gaming requirements. 

The compliance monitoring system scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions. 

Jonas Warrer, managing director of GiG Media, said: “We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence.” 

The GiG solution will help to ensure that Rootz, which boasts the flagship Wildz Casino brand as well as Caxino Casino which debuted earlier this year, remains in control of their marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches. 

Matti Metsola, chief legal and compliance officer of Rootz, noted: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.” 

Rootz becomes the latest GiG Comply sign-up, following in the footsteps of of online gambling operator LeoVegas who recruited the services of the affiliate marketing compliance tool earlier in the week.

LeoVegas said that the marketing compliance tool reflects its “commitment to responsible gaming,” with the firm strengthening its control over third-party advertising and further protecting its brands from being promoted on websites which are not compliant internationally.