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BetGames.TV has said that the “surge in global demand” for its products has continued into the new year, as the live dealer betting games supplier secures a content deal with Novibet.

This will see the online casino and sports betting operator’s UK site become boosted by the firm’s full stable of games, through an integration that will take place via the Iforium platform.

“We’re delighted to start 2021 by partnering with hugely popular UK operator Novibet, and I’m confident our uniquely entertaining catalogue of titles will prove to be as popular with Novibet’s players as they have with our other UK customers,” stated Valeria Russo, sales director for Europe at BetGames.TV.

“Our mission at BetGames.TV is to deliver products that can ensure our partners stay unique and deliver immersive gaming experiences like no other – and with a fantastic launch pipeline in the calendar for the year ahead, we’re very excited about the future.” 

Under the terms of the deal, Novibet’s players will now have access to BetGames.TV’s suite of titles, including the studio’s revamped Bet on Poker, as well as Wheel of Fortune, War of Bets and its twist on Texas Hold’em poker, 6+ Poker.

Fotini Matthaiou, casino manager at Novibet, added: “We are excited to be starting the year with this promising partnership and the addition of BetGames.TV’s multi-awarded live games to our enriched portfolio. 

“Along with BetGames.TV, we are looking forward to further developing this partnership, as we continue to grow our content offering and provide the best gaming experience to our members.”

BetGames.TV was nominated for seven SBC Awards in December, subsequently being crowned ‘Live Casino Supplier’ as well as seeing COO Aiste Garnevicience seal a more than welcome one-two for the company with her ‘Leader of the Year’ accolade.