Penn National Gaming and Choice Hotels have entered a reciprocal collaboration that will see members of the loyalty programs of each earn and redeem points during stay at hotels or gaming properties across the US.
The agreement signals an expansion in benefits for loyalty members of both companies, allowing members of Choice Privileges to book Penn properties directly with the company — while earning and redeeming the associated points for their stays once fully implemented.
Slated to roll out in phases this year, the alliance will offer mutual earning and redemption benefits for Choice Privileges members, as well as those of Penn’s mychoice loyalty program.
“With these exciting Penn properties joining Choice and our Ascend Hotel Collection network, we will be able to provide guests even more upscale travel experiences and a wider variety of fun and entertainment on the road,” said Robert McDowell, chief commercial officer of Choice Hotels.
“Teaming up with Penn positions our more than 47 million Choice Privileges members to easily book a casino resort directly with Choice while continuing to earn points.
“Plus, there are more than 1,500 Choice-branded hotels within an hour’s drive of one of Penn’s casinos, racetracks or sports betting locations, so Penn loyalty members will similarly have the chance to use their mycash on stays at Choice-branded hotels across the country.
“Penn will also benefit from our award-winning global reservation system, which drives more than $9bn in revenue to the 7,100 hotels in our system annually.”
PNG, which boasts 41 properties across 19 states, has established a special COVID-19 Emergency Relief Fund under the Penn National Gaming Foundation.
This is designed to provide assistance to team members and local relief organisations, and has raised over $3.7m to help team members and the communities in which they operate
Jennifer Weissman, senior vice president and chief marketing officer at PNG, said of the rewards partnership: “We are excited to provide our most loyal customers with even more valuable ways to engage with the mychoice loyalty program.
“This new alliance with Choice Hotels unlocks access to award-winning hospitality experiences where our mychoice guests can earn, redeem and be recognised for their continued loyalty.
“Choice Hotels has several properties our mychoice customers will find very conveniently located near our casinos, and we also know our guests will find a great deal of value in being able to visit destination hotels and resorts in the Choice Hotels portfolio.”