Online casino aggregator and content supplier Relax Gaming has inked a Powered By partnership that will see the integration of the Gamshy stable of titles.

The Italian igaming development studio, which is behind games such as Toon Cops and Tubularium, joins a multitude of others in aligning with the partnership network.

Striving to offer “engaging and modern gaming,” Gamshy’s range of games are built with a contemporary demographic in mind, with 93 per cent of its players accessing the titles via mobile devices.

Giorgio Mikas, sales manager at Gamshy, said of the partnership: “This deal is a great move for us both. We’re always looking to expand the reach of our games and Relax helps us do just that and more.

“Their flexibility, speed and openness to collaboration are what attracted our attention and are the qualities that will no doubt see both our businesses gain from this partnership.” 

The agreement boosts the wide selection of quality games available to Relax’s clients, with the company having added titles from 13 suppliers through its Powered By Relax distribution programme throughout 2020.

Relax now offers its partners more than 1,500 online casino games, featuring slots from its in-house studios alongside a collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

“Getting Gamshy on-board with their boundary-pushing games adds another string to our bow and offers our customers yet more diversity in content,” added Shelley Hannah, director of casino products at Relax Gaming

“We’re really pleased to bring them onto our platform and provide a distributional reach which will not only raise their profile among top tier operators, but also help drive their business goals.”

In an ever-evolving and increasingly challenging global marketplace, those that remain lean, flexible and dexterous will thrive. Earlier this week Relax Gaming’s CCO Daniel Eskola explained why smart content differentiation is essential.