Online casino content provider Pragmatic Play has deepened its European footprint after taking its suite of slots live with the Greentube’s Italian B2C brand, StarVegas.it.
The partnership will see users of the igaming entity gain access to Pragmatic Play’s entire portfolio of titles, including Wolf Gold, Sweet Bonanza, and the supplier’s first Megaways title, Great Rhino Megaways.
Furthermore, Pragmatic Play will also provide its full suite of gamification tools, Enhance, including its drops and wins prizes, which are designed to drive engagement and player retention.
“Pragmatic Play has a diverse and exciting slot offering and we’re thrilled to add it to our growing collection of products,” noted Adam Warren, managing director at StarVegas.it.
“Finding innovative content is vital to maintain growth in our industry and we couldn’t be happier with what Pragmatic Play is bringing to our casino.”
The supplier lauds the latest deal as marking “another important commercial agreement” in regulated European markets, with StarVegas following a number of developments already rolled-out in 2021.
Thus far in the new year Pragmatic Play has introduced its new engagement feature, unveiled a partnership with igaming platform provider SkillOnNet which saw the firm produce a bespoke The Masked Singer bingo product, and broadened its presence in Peru via the integration of multiple verticals with online casino and sports betting operator Solbet.
Yossi Barzely, chief business development officer at Pragmatic Play, added: “We’re delighted to partner with Greentube’s Italian operator brand, StarVegas.
“Growing in regulated markets has long been a priority for us and we’re very pleased to be launching our slots with such a renowned and popular operator.”