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An aim of greatly enhancing the sports, poker and online betting experience in Michigan has been asserted, as the Great Lakes State’s gaming and betting ecosystem grows further still via the additions of PokerStars, Stars Casino and Fox Bet.

The latest launches, which come via an agreement with the Little Traverse Bay Bands of Odawa Indians Gaming Authority for online betting and gaming market access in the region, follow a number of industry incumbents documenting entry into the jurisdiction after its aforementioned online portals debuted on Friday 22 January.

Spearheaded by PokerStars, which the Flutter Entertainment brands states becomes the “first to launch in Michigan,” the array of real money online gaming brands also boasts a shared wallet which aims to deliver “a variety of exciting ways to play and engage, revolutionising the fan experience”.

The online poker site brings a variety of options for consumers, from short, fast-paced online poker cash-games to major Sunday tournaments with large prizes, with real and play money games available around the clock. 

Fox Bet Sportsbook offers traditional bets as well as in-play and futures betting opportunities, with a wide array of sports betting markets on a range of national and international events including NFL, NCAAF, MLB, NBA, NHL, NASCAR, and international golf, tennis and soccer.

“The key differentiators for us have always been our valued partnership with the Fox Corporation and the strength of our industry leading Fox Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” stated Kip Levin, Fox Bet CEO.

“Behind Fox Bet Sportsbook, PokerStars and Stars Casino, customers create one account for all three apps, unlocking a wide variety of exciting and entertaining options to supercharge the experience for our Michigan audience.”

In the region, it has been previously documented that the tax and payment rate for online sports betting is 8.4 percent, with igaming ranging from 20 per cent to 28 per cent.