Gaming Innovation Group has unveiled a renewed agreement with online gambling firm bet365 for the provision of its marketing compliance tool, GiG Comply.

The company’s automated marketing compliance solution permits operators to set-up their own criteria and checklist parameters and can be tailored to cover market-specific requirements and advertising standards, as well as ensuring that affiliates are aligned with their brand and responsible gaming requirements. 

The compliance monitoring system scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions. 

The GiG solution will help to ensure that bet365 maintains control of its marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches

A spokesperson for bet365 said of the extended collaboration: “We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.”

This renewal follows a number of GiG Comply updates for the firm, after Malta based online casino operator group Rootz and fellow igaming entity Nano Casino both recruited its services.

Jonas Warrer, managing director of GiG Media, added: “As one of leaders in the industry, it makes us extremely proud that bet365 have decided to continue their relationship with GiG. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.”