Crucial Compliance has debuted its behavioural management player protection system amid an industry shift “towards a more sustainable way of conducting business”.
Crucial Player Protection was launched by the Gibraltar-based safer gambling consultancy in a bid to enable gaming companies to traverse regulation and create a safer gambling environment in one package.
Andy Masters, COO at Crucial Compliance, commented on the introduction: “Your team’s goal is to prevent gambling related harm and manage it accordingly. We are very proud that we have developed a system that gives you a bird’s eye view of where you are in relation to your compliance goals and minimising risk to both players and operators.
“Our commercial model is simple; from fully supported and fully integrated right through to whole solution outright purchase or a mixture of both.”
CPP seamlessly combines player behaviour monitoring through advanced modelling, including full suite player management tools to provide compliance teams with the information to manage and interact with players at scale.
It also monitors and measures a customer’s change in behaviour against their own actions over time, which is aimed at allowing for better detection of harmful play which leads to gambling related harm.
The system is designed to adopt the ever-changing regulation in all markets, and can be completely tailored to each product vertical across a single player view regardless of brand.
Paul Foster, CEO at Crucial Compliance, added: “We see a shift in the global gambling industry towards a more sustainable way of conducting business. Player protection is no longer a ‘nice to have’ but an essential part of any business model.
“With regulators often retrospectively changing their expectations, it is important that operators have an easy solution to track customer behaviour and interact in the right way at the right time. This software allows you to do just that.”