Kindred Group will gain market access in California and Arizona, after the online gambling group partners with the Quechan Tribe of the Fort Yuma Indian Reservation.
Following launches in New Jersey, Pennsylvania, Indiana and with agreements secured for an additional seven states, the firm is to take its flagship Unibet property to “two additional key states”.
The partnership spans a ten year timeframe, with the option of an extension also included, and boasts both retail and online sports betting as well as online casino.
“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market,” explained Manuel Stan, SVP of US, Kindred Group.
“California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity.
“Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”
The launch timetable for both states is dependent upon local legislation, with Arizona said to likely be the first to regulate, with a draft bill on the table and support from the governor. Kindred is hopeful that the legislature will approve the initiative in 2021.
“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sportsbook and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members”, states Jordan Joaquin, president of Quechan Tribe of the Fort Yuma Indian Reservation.