Scientific Games deepens Fremantle link with Supermarket Sweep

Scientific Games has added yet more depth to its game show portfolio, after deepening its long standing partnership with licensor Fremantle to add the Supermarket Sweep brand.

The company intends to take branded games to lottery players in the US and Canada following the agreement, which bolsters Scientific Games’ licensed brands portfolio for lottery retail and digital games.

Supermarket Sweep joins Let’s Make A Deal and iconic Fremantle TV game show brands The Price is Right, Family Feud and Press Your Luck in Scientific Games’ licensed catalogue.

To support lottery games sold at retail and digitally, Scientific Games adds that the brand lends itself to localised grocery store launch events as well as its second-chance promotion, where winners run through a warehouse and grab as much merchandise as they can in under 60 seconds.

“As part of our strategic value to lottery customers, we actively monitor what’s going on in the world around us to identify popular, relevant brands for lottery games,” Liz Johnson, director of lottery licensed properties for Scientific Games, said of the latest addition to the group’s portfolio.

“What excites us most about Supermarket Sweep is that it’s a classic TV game show that ABC brought back from the 1960s, and it is now a continued success. 

“This is a fantastic brand for our multi-faceted lottery retail and digital programs with some unique promotional opportunities. We believe it will resonate and be a hit with players.”

The global sensation, which is broadcast in more than a dozen countries worldwide, follows three teams of two players as they battle it out using their grocery store shopping skills and knowledge of merchandise to win cash prizes.

Scientific Games says that it intends to utilise the brand, as well as its Fremantle partnership, to help lotteries create entertainment experiences that drive maximum proceeds for beneficiary programs.