Online betting and gaming firm 888 has rolled-out a collaboration with Playtech as it strives to strengthen its market position in online casino games.

This will see the group’s 888casino brand host a range of the gambling software supplier’s live casino and random number generator games on its platform.

“The new RNG content agreement means 888 will have access to Playtech’s substantial range of new and innovative online casino games, coming from its strong line-up of game studios,” explained Yori Arami, commercial director at Playtech

“This will include access to Playtech’s branded content including titles such as the Sporting Legends Suite and the recently launched Rubik’s Cube, all powered by the industry’s most popular progressive jackpots. We look forward to continuing the successful partnership across many markets over the coming years.”

Furthermore, the partnership will see Playtech host a bespoke 888 branded studio in its live casino in Riga, Latvia, which will feature a number of games and exclusive content, including live slots, Spin a Win and the newly launched Adventures Beyond Wonderland. 

Guy Cohen, SVP and head of B2C at 888, commented: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s live casino and RNG content will do exactly that. 

“The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”

Edo Haitin, CEO of live casino at Playtech, said: “888’s significant investment in, and commitment to, the live casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. 

“Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative live and RNG offering for their players.”