International Game Technology is seeking to expand its sports betting footprint throughout the Silver State, after documenting recently achieved Nevada regulatory approval for its PlaySports platform for retail and online.
Via this development, IGT’s sports betting technology stack is approved for deployment throughout the region, enabling partnerships to be gained alongside a growing roster of casino operators.
The firm initiated the required Nevada field trial process for its PlaySports technology at Boyd Gaming properties in August 2020, and is currently powering the group’s entire sports betting operations in the state.
“Achieving Nevada regulatory approval for our PlaySports technology enables IGT to extend our sports betting expertise to our many, long-time customers throughout the state and notably differentiates IGT from many other B2B sports betting platform providers,” said Enrico Drago, IGT PlayDigital senior vice president.
“IGT’s PlaySports platform is equipped with a high-performance betting engine that delivers an exceptional player experience, an integrated player account management module that enables operators to drive player acquisition and retention through bespoke offers and promotions, and a modular design that enables our PlaySports customers to scale their offering with new market opportunities.”
Earlier this week, pandemic-related casino closures and operating restrictions caused a series of declines for IGT, as the group documented that the impacts of the health crisis continued to be felt throughout the closure of 2020.
During the year’s fourth quarter, which saw the firm divest its Lottomatica Italian B2C gaming businesses for €950m, revenue dropped 15 per cent to $855m (2019: $1.04bn).
Global lottery revenue came in at $630m, up 11 per cent from the prior year, driven by double-digit same-store sales growth in North America and a return to growth in Italy.
Revenue in the group’s gaming segment plummeted 46 per cent from $476m to $255m, due to the aforementioned casino closures and restrictions implemented to combat the spread of COVID-19.