Gambling tech firm Playtech has struck a non-exclusive sports wagering alliance with Novomatic Americas, a wholly-owned subsidiary of Novomatic, as the pair build upon a long-term partnership.

The strategic partnership will see Playtech’s sports wagering kiosk systems delivered through Novomatic ActionBook, which supplies DraftKings and Penn National among others, and is active in 11 states and 49 different locations across the US. 

Furthermore, the collaboration also sees the two agree to jointly market Playtech’s mobile sportsbook and player account management software to prospective customers.

Rick Meitzler, president and CEO at Novomatic Americas, commented: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook. 

“We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook’s status as the US market’s most popular sports wagering kiosk.” 

The agreement represents the latest deal since Playtech entered the US market last year, with the company already supplying its services to bet365 and Entain in New Jersey. 

Moreover, earlier this month, the firm also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania. 

“We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states,” added Jonathan Doubilet, US managing director at Playtech

“This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”