Scientific Games Corporation has struck a three-year contract extension with Entain to continue powering the sports betting and gaming group with its OpenGaming ecosystem.
This will see the operator’s portfolio, which includes Ladbrokes, Coral, bwin, PartyCasino and Gala, utilise the firm’s content aggregation platform through to 2024.
As a result, Entain will retain access to a library of over 3000 titles from a selection of global studios, supplemented by player features such as free-rounds and missions and responsible gaming tools.
“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio,” Valery Gelfman, chief product officer at Entain, said of the extension.
“Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”
Furthermore, Entain has lauded its Scientific Games partnership as being “key” in helping the group’s brands relaunch into Germany in accordance with the toleration regime, and in preparation for the new regulations due later this year.
Scientific Games will also continue to support Entain’s push within regulated markets including Greece, Italy, Spain, Portugal and the UK.
Dylan Slaney, SVP of gaming and digital at Scientific Games, added: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years.
“We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform.
“With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”
