Annie Osborne has been appointed as chief commercial officer at Xace, as the group aims to make headway into ambitious plans to further expand throughout Europe this year.

In the role, Osborne will be responsible for shaping and executing the group’s commercial sales and marketing strategies, including product development and customer experience, reporting directly to CEO David Hodkinson.

Joining with a ten-plus-year payments career, with roles held at companies such as American Express and ACI, Osborne boasts experience in international merchant banking, payments and fraud management, covering verticals including enterprise retail, gaming, hospitality and entertainment.

“I’m delighted and immensely proud to be joining Xace at this stage of its growth. It is an incredibly exciting opportunity and I am looking forward to playing a part in its continued success as the business expands its reach across Europe over the coming months,” Osborne said of the appointment.

“Its product offering, especially to gaming businesses, has led Xace to become the account and payment provider of choice for a number of companies both in and out of the sector. Now is the time to rapidly scale up and I look forward to playing my part in continuing the impressive journey.”

Xace, which currently provides Euro and British pound sterling business and personal accounts, each with virtual debit cards, throughout Europe, says that this appointment will be key in achieving its growth ambitions this year and beyond. 

David Hodkinson, Xace CEO, added: “I am delighted to welcome Annie to the team and for Xace to leverage her tremendous knowledge and experience not only of international payments but also of the global gambling industry as we continue to expand rapidly.

“Xace provides a quality solution to a common problem that gaming companies across Europe encounter and this has seen us ride an incredible wave of growth in our first year. We now want to build on that and with Annie on board as CCO it will undoubtedly be another successful year for Xace.”