Online casino and sportsbook operator ComeOn Group has, via its flagship brand of the same former name, struck a brand ambassadorship with former Denmark international footballer Nicklas Bendtner.  

ComeOn Group launched its flagship brand, which offers both casino and sports betting and is running on its own proprietary platform, in Denmark 2019 after receiving a five-year gaming license from the country’s gaming authority.

Among the company’s extensive igaming and sportsbook portfolio is Casinostugan, CherryCasino, EuroLotto, Folkeautomaten, GetLucky, Hajper, Mobilautomaten, Mobilebet, NorgesSpill, Snabbare and Suomikasino.

Berkay Reyhan, CCO ComeOn Group, said of the partnership: “We are extremely pleased to have signed a deal with Bendtner. Nicklas is a big personality who divides the waters, but this is part of who he is and what we love him for; a person that is not afraid to challenge and have an opinion of his own, just like ComeOn! intends to do in Denmark – be a challenger to the big dogs out there.”

Bendtner began his professional career at Arsenal before plying his trade at a number of clubs, including Sunderland, Juventus, Wolfsburg, Rosenborg and F.C. København. He earned 81 caps with the national team and scored 30 goals.

“ComeOn! is a challenger brand in a matured market; they wish to do things differently which I really like,” Bendtner noted. 

“My primary role will of course be ComeOn! face towards the public, but also to add some entertainment into things, as betting is all about entertainment, fun and having a good time.”