LeoVegas, via its LeoVentures investment unit, is to invest €1.1m for a 25 per cent in SharedPlay, with an option to increase its ownership in the future in accordance with predefined conditions.
SharedPlay, founded by Karolina Pelc, enables players to share their gaming experiences with each other, through, among other things, a solution for playing casino games in multiplayer mode
“We see a new behaviour in the gaming market as well as in many other digital consumer segments – it’s about sharing your fun and excitement with your friends, but also with others who have the same interest,” Gustaf Hagman, LeoVegas’ group CEO, said of the investment.
“The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”
SharedPlay asserts a mission of transforming solitary game sessions into engaging multiplayer and entertaining experiences. This, it hopes, is to be made possible by being part of a social community while playing, and enabling players to share their experiences digitally.
Karolina Pelc, founder and CEO of SharedPlay, explained: “SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry.
“We aim to create the best and most engaging product for making casino more social among players. There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience.
“LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.”