Seven Leisure Investments has documented the launch of its SuperSeven flagship casino brand which has been undertaken via the Gaming Innovation Group‘s proprietary igaming platform.

This development comes almost six months after the pair struck a long term agreement regarding Seven Leisure’s maiden foray into the digital gaming ecosystem.

“It’s always a proud moment for everyone at GiG when we launch a new brand, especially when that brand’s values around player safety and customer satisfaction complement our own,” stated Richard Brown, chief executive officer of GiG

“I have no doubt that the power of GiG’s igaming platform combined with the experience of Seven Leisure’s team of industry veterans is set to create a leading online casino brand.”

The new online casino, built via GiG’s frontend framework, intends to provide players with an offering that will “continue to stand out from their competitors online”. 

SuperSeven’s online casino also features elements of gamification, which aims to enhance the users’ gameplay whilst allowing them to use their own skills and perception to win big prizes. 

Furthermore, to further support the launch, GiG will provide continued operations support including payments and risk and fraud support via its managed service department. 

Tim Parker, chief operating officer at Seven Leisure, added “I am really pleased to see stage one of this project come to fruition so smoothly and easily.

“We have been able to bring to market a really solid, gamified offering with a unique look and feel that will provide the basis for us to move forward to build further unique elements to the offering over the coming months.”