Gaming and sportsbook platform provider BtoBet is aiming to deliver a competitive edge to its partners, after linking-up with cloud based gamification platform Captain Up.

Via the collaboration, BtoBet, a subsidiary of Aspire Global, will allow operators to maximise customer activity and loyalty via gamification, behavioural psychology and social tools. 

“Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines,” stated Uri Admon, chief executive officer of Captain Up

“Not only are gamification tools essential from a player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the igaming industry is not a socially engaging environment.”

Captain Up says that it is aiming to enrich the player journey through experiences such as challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards amongst many more.

Operators will be able to create scheduled targeted campaigns, segmented according to user behaviour, matching rewards and bonuses with various parameters such as category, channel or brand.

“Today’s betting and gambling environment are increasingly focused on heightening the player experience,” noted Sabrina Soldà, chief marketing officer of BtoBet.

“Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement.”