Greentube has labelled Italy as an “important market” for the group, as the Novomatic interactive division bolsters its position in the region via an agreement with platform provider Blox.

This will see a number Greentube’s titles, including Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe, Lord of the Ocean and Always Hot deluxe, be added to the aggregation platform and made available to Blox’s operator network. 

Karl Grech, CCO at Blox, stated: “Greentube’s content portfolio is second to none with iconic titles that players know and love. Through this partnership we will significantly enhance our current offering and provide our operator partners with unrivalled high-quality titles.”

Furthermore, additional content from ‘Greentube Collections’, an exclusive portfolio which encompasses all the supplier’s games series, will also be launched throughout the year.  

Greentube has been active in the Italian market since 2018, with the latest deal alongside Blox, which was founded in 2020, following an array of commercial tie-ups alongside numerous operator brands in the country.

Michael Bauer, CFO/CGO of Greentube, added: “Italy is an important market for Greentube and our games are loved by slot fans in the country. By teaming up with Blox, a content aggregator that has quickly established itself as a trusted and reliable partner, we will be able to swiftly reach a wider audience through some of the most prominent operator brands in the market.”