Novomatic installs new management structure in seeking African uplift

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Novomatic is aiming to excel its services, support and product placement across African markets, after detailing the implementation of a new management structure. 

The firm says that recent personnel and structural changes in the executive management of the company aim to address challenges in the local business environment, as well as changing market dynamics.

As of today (June 1, 2021), Sonya Nikolova, Muriel Loftie-Eaton, and Alexander Merwald will officially resume their roles as managing directors of Novomatic Africa

Nikolova, who joined the group in 2016 in a senior position at the global sales department, is named as acting CEO, whilst continuing to lead the sales activities on the continent.

Loftie-Eaton, a qualified chartered accountant and has been involved with the group since 2017, is acting CFO, with Merwald, who has been with Novomatic since 2012 when he was put in charge of the group’s M&A department, occupying the CIO role.

Nikolova said: “My new role implies a high level of responsibility towards the board of Novomatic AG as well as towards my fellow directors, the team, customers, friends and family. 

“Novomatic is a great company to be working for, and I consider this appointment a distinct privilege and an honour. One of the first priorities will be to increase customer satisfaction by means of implementing premium quality corporate standards and good business practices throughout all business areas of the local units. 

“The outstanding Novomatic gaming technology and products, complemented by the commitment, competences and skills of the whole team are solid proof that we are well equipped to achieve all the goals we have set.”