Pariplay, the Aspire Global online casino aggregator and content provider, has bolstered its Fusion platform through the addition of Helio Gaming’s lottery-based games.
As it continues on a mission of offering a diverse and broad content portfolio, Pariplay is to gain the content suite of Helio Gaming, which produces lottery-based games, betting on the outcome of international lotteries and bespoke games specific to operators’ market needs.
“We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players,” commented Keith Galea, CEO at Helio Gaming.
“Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”
The deal adds a new vertical to the Fusion offering, via a suite of lottery games which give players the chance to win large jackpots in hourly, daily and weekly draws.
As well as its own in-house content, Pariplay provides its Fusion aggregation platform which features over 12,000 games from global suppliers. The platform, licensed in more than 16 regulated markets, and also hosts a range of conversion, retention and tool mechanics to help operators increase engagement and retention levels.
“Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty of opportunity to win big,” Christine Lewis, chief commercial officer at Pariplay, said of the group’s latest agreement.
“Our mission is to have a diverse and broad content offering available on our Fusion platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.”