ESA Gaming is set to expand the reach of its EasySwipe portfolio, and deepen its presence in the Italian market, as the games provider teams-up with platform and content provider Blox.
The will see the former’s EasySwipe mobile-first game family, which have been designed to integrate seamlessly into sportsbook or igaming sites, be made available to operator partners through the Blox platform.
The titles allow sports bettors to easily swipe in and out, with the portfolio created in a bid to increase cross-selling capacity while also enhancing engagement levels and boosting screen time.
Karl Grech, CCO at Blox, added: “ESA’s games portfolio has a big following in Italy and its content is a perfect fit for sports betting operators looking to introduce their customers to online casino. We are certain the content will resonate well with our operator partners.”
Last month, ESA Gaming aligned with platform provider’s Octavian Lab and Giocaonline to achieve further Italian expansion, with the two collaborations sandwiching Portuguese entry, which was achieved via Casino Portugal.
The firm’s Italian focus has subsequently continued into June, with a Blox agreement following the roll-out of an alliance with platform provider Microgame, as ESA Gaming looks to cement its position in the region.
“Blox is a young and dynamic platform provider with an impressive track record and makes a perfect partner for us as we continue to rapidly expand in Italy,” Zorica Smallwood, director at ESA Gaming, said of the latest agreement.
“Our EasySwipe portfolio has received great feedback from operators and players alike because of its cross-selling capacity, and simple yet entertaining features and we will introduce additional titles this year that we are certain will be hits with users.”