Playtech and Scientific Games expands US reach via link-up

Gambling technology company Playtech and Scientific Games have linked up to sign a mutual distribution agreement.

Gambling technology company Playtech and Scientific Games have linked up to sign a mutual distribution agreement.

As part of the new partnership, both Scientific Games and Playtech will benefit from each firm’s reach across the US, along with regulated markets in Latin America and Central, Eastern and Western Europe. 

Jordan Levin, group CEO, digital at Scientific Games, said: “Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets. 

“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”

Moreover, Playtech’s software will be available to operators via the Open Gaming System. The agreement covers the breadth of Playtech’s casino offering, including its portfolio of slots, table games and live casino entertainment, which will all be integrated with Scientific Games’ features and promotions set. Playtech’s game content will be rolled out through the OGS initially in New Jersey with more states to follow. 

“This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on igaming across the globe,” Shimon Akad, COO at Playtech, commented. “A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers. 

“This partnership will significantly increase SG’s distribution to regulated markets in LatAm and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting igaming content. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states.” 

This comes after Scientific Games Corporation debuted its products into the Ukrainian market last week, deploying its titles in various casinos across the country. Moreover last week, Scientific Games submitted a proposal to the board of directors of SciPlay to acquire the remaining 19 per cent that it does not currently own.