Premier Sportska Kladionica deal bolsters Playson’s Balkans presence

Playson has launched its suite of igaming titles with Premier Sportska Kladionica in the Bosnia and Herzegovina market, with the operator praising “a strong addition to our offering”.

Under the terms of the agreement, the casino games and software developer have directly integrated with the site, including Rise of Egypt, Book of Gold: Double Chance and Legend of Cleopatra, as well as its Timeless Fruit Slots and Funky Fruits portfolios.

Furthermore, the collaboration also sees Premier Sportska Kladionica gain access to the developer’s integration-free engagement tools, such as network jackpots, tournaments, feature trigger, free spins and reel of fortune, which are designed to enhance player retention.

“Playson’s world class suite of slots and engagement tools makes for a strong addition to our offering, so we are thrilled to have the supplier on board,” said Toni Boras, PR manager at Premier Sportska Kladionica

“We feel confident that its immersive games will prove popular with our players, and look forward to working with the company going forward.” 

Playson’s latest commercial deal continues a period of growth in Europe and beyond for the provider, and comes hot on the heels of a string of distribution agreements, game launches and new market entries.

Blanka Homor, sales director at Playson, commented on the group’s latest commercial tie-up: “Premier Sportska Kladionica is an exciting operator with a premium quality product range and a large player base, so we welcome this partnership. 

“The deal allows Playson’s hit games to continue being enjoyed by a wide variety of different customers as we maintain our ongoing international expansion.” 

After naming Tamas Kusztos to the newly-established role of chief commercial officer last month, Playson has rolled-out a multitude of content-based partnerships.

These have seen link-ups rolled-out alongside the likes of Venezuela-based operator King Deportes, newly established Lithuanian sports betting and live casino operator 7bet, and Venezuela headquartered sports betting and casino operator Sellatuparley.