Betano has rolled-out a sponsorship agreement with Portuguese football club Benfica, which sees the sports betting and online casino operator become the first firm to appear on the sleeve of the club’s shirts.

This agreement, which is lauded as “historic,” will make its maiden appearance at the coming weekend’s away fixture at Gil Vicente. In addition to exposure on the club shirt, the collaboration between the two also involves a set of features and activations in Benfica’s various channels, which are mainly digital.

“We are delighted to announce our partnership with Benfica. The Eagles of Lisbon are an incredible organisation with a rich history and we are proud to become the club’s official partner in the gaming space,” stated George Daskalakis, CEO of Kaizen Gaming.

“Through Betano, Benfica fans will be able to engage with their favorite team at a new level. We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives like we do with every team we partner with. 

“This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society.”

Benfica currently sit at the summit of the Portuguese Primeira Liga table after two rounds of fixtures, alongside Sporting Lisbon, FC Porto, and this weekend’s opponents Gil Vicente.

This season has seen the side come out on top against Moreirense away from home 2-1 in the league’s opening round, before defeating Arouca 2-0 at home this past weekend.

Domingos Soares de Oliveira, Benfica CEO, added: “This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves. 

“The presence of Betano on the sleeves of Benfica’s official shirts will give even more exposure and visibility to our new official betting sponsor.”