Kindred has continued to make strides on its expansion across the US by entering Iowa, which represents the gambling group’s fifth state of launch.
This also marks the group’s second launch as part of a multi-state partnership with Caesars Entertainment that was signed last year, with this agreement coming alongside Harrah’s Council Bluffs Casino.
The agreement, which will be undertaken through Kindred’s flagship Unibet brand, spans over ten years, with an option of extending for two additional five-year periods.
The company says that its launch is aligned with the start of the football season, which it hopes will put it in “a great position to capture the expected surge in demand.
Launch into Iowa following previous entrances into New Jersey, Pennsylvania, Indiana and Virginia, with Arizona slated to become “go live soon as Unibet’s sixth state in the US”. The group also has conditional market access in California, Illinois, Ohio and three additional states.
“We are truly excited to expand our Midwest footprint via the multistate agreement with Caesars Interactive Entertainment and bring a top sports betting offering to the Iowa customers,” says Manuel Stan, SVP Kindred US.
“The Iowans’ passion for football is unparalleled and we are confident we can bring an exciting product just in time for the start of the football season.
“From Iowa’s biggest rivalries between the two home college teams, Cyclones and Hawkeyes, to the anticipation of its bordering state, Kansas City’s journey to the Super Bowl – we are expecting an increasing interest from returning customers as well as newly acquired customers.”
Kindred adds that it will continue to invest in growing its US operations “where market conditions support a sustainable business model”.