Pronet Gaming has been recruited Canada’s truenorth.bet, with the supplier’s technology powering a full turnkey service which it says has “produced a comprehensive online offering for the new brand”.
The entity, whose offering includes online casino as well as sports betting, operates under a full licence granted by the Kahnawake Gaming Commission, the regulatory board for the Mohawk Territory of Kahnawake.
“As a brand, truenorth.bet is well-known for the quality of its offering and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market,” Colin McDonagh, Pronet Gaming chief sales officer, commented.
“We fought off stiff competition to secure the business, with the adaptability of our UI and UX ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”
The operator, which says that it has maintained a strict adherence to the regulatory framework in the face of unregulated competition, has gained the implementation of local technical requirements around responsible gaming, data protection, self-exclusion and anti-spam laws.
The agreement will also allow truenorth.bet to offer micro markets on some of Canada’s niche sports, such as sprint car racing, lacrosse and Canadian boxing.
A spokesperson at truenorth.bet said of the partnership: “We’re very pleased to have launched truenorth.bet with Pronet Gaming and are confident that the quality of the user experience on the platform will be second to none.
“Their passion for the project shone through – as did the quality and flexibility of the product – and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.”