Greentube to make maiden US move after ‘milestone’ GNOG link-up

Greentube is set to make its maiden entry into US igaming after teaming-up with Golden Nugget Online Gaming in a partnership lauded as a “huge achievement” by the group.

The Novomatic interactive division says that the country offers “unparalleled potential,” as regulation continues to be enacted in various regions across the US.

This latest agreement for the firm will see “top-performing games” from the Greentube portfolio be made available to players in New Jersey, including Diamond Cash: Mighty Elephant, Diamond Cash: Mighty Sevens and Diamond Cash: Oasis Riches.

Warren Steven, vice resident of GNOG, added: “Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets. 

“This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the US to give our customers access to the Greentube portfolio.”

Grentube has lauded the partnership as a “milestone achievement,” as the supplier details an ambition of utilising “significant European experience” to work with operators in the growing number of regulated states. 

It is added that partnering with GNOG is an “important strategic step” for Greentube, as it aims to utilise the link-up as a springboard for future opportunities. 

The supplier is also currently in the process of completing additional deals across numerous states as part of its expansion strategy for North America. 

“The US offers unparalleled potential and is a key territory for us going forward as regulation continues to make headway across different states,” explained Michael Bauer, CFO/CGO at Greentube.

“Finally making our debut in New Jersey is a huge achievement for us and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers. 

“We see this market entry as a first and very important step into the US market and are preparing ourselves for future launches in Michigan and Pennsylvania as well.”