Softswiss and Vibra Gaming have struck an alliance as the latter inks a global content distribution deal to see its products expand across the globe.

MaximBet is continuing to grow its betting and gaming footprint across the US after the brand announced the receipt of market access in Ohio and Pennsylvania, contingent upon obtaining the necessary regulatory licenses. 

After successfully launching in Colorado earlier this month, including what it says was “a record-setting number of bets on the opening weekend of the pro football season,” MaximBet is looking to quickly expand its reach in “avid sports markets” across the US and Canada.  

MaximBet’s latest partnership will grant online sports betting access in Ohio. Separately, the group will also be granted entry to Pennsylvania through Caesars Entertainment to provide igaming.

The sports betting and online casino brand owned and operated by Carousel Group, and in partnership with lifestyle brand Maxim, is now live, or set to go live in the six states of Colorado, Indiana, Iowa, New Jersey, Ohio, and Pennsylvania, as well as Canada.

“Every new market we enter our sole focus is on bringing the best experience to the customer by providing them not only with a world-class sportsbook and casino, but also with access to money-can’t-buy experiences that only a lifestyle brand can provide,” said Daniel Graetzer, CEO of MaximBet

“We are excited about the efficiencies this scale brings to our business and we look forward to additional market access arrangements in the near future.”

In addition to entering Colorado earlier this month, MaximBet has also announced plans to partner with the White Mountain Apache Tribe in the recently legalised Arizona sports betting market.