Boom Entertainment ‘to redefine sports betting and casino gaming’


Boom Entertainment has completed a Series A investment round, led by Sands Capital, which the group says will fuel its expansion into real money gaming products. 

The company, which is “poised to make its mark on the real-money casino and sports betting industry,” is to roll-out its first wave of casino games to select partners in the coming months.

This will subsequently be followed by the launch of its proprietary sports betting games and product offerings to partners shortly thereafter.

“Sports fans and casino players are craving something more – new products and new games that will transform how they consume sports and how they are entertained,” commented Stephen Murphy, co-founder and CEO of Boom Entertainment.

“With this capital infusion, we will redefine what real-money gaming looks like by introducing new ways to bet on sports and new experiences for players.”

Sands Capital, the investment company with nearly $80bn under management, including stakes in Amazon, Netflix, and Nike, led Boom Entertainment’s latest round. 

The group has prior experience in real-money gaming, as shareholders of Entain, which runs BetMGM in a joint venture with MGM Resorts International, and as previous shareholders of Las Vegas Sands.

“Boom is in an enviable position as the premier provider of technology and games in an industry that is both rapidly expanding and increasingly in need of product differentiation,”stated Scott Frederick, partner at Sands Capital

“Boom offers the entire continuum, from mass-casual free-to-play gaming products to fantasy sports to online casino and sports betting games. They are the go-to partner for any company looking to maximise their opportunity in this category.”

Joining Sands Capital in this latest round of investors is Defy Partners, Golden Nugget Online Gaming, Rush Street Interactive, TEGNA, Bettor Capital, Velo Capital, Alpha Bridge Ventures, and Heatwave Partners. 

Also participating was New England Patriots owner Robert Kraft, former MGM Resorts International CEO Jim Murren, former International Game Technology CEO Patti Hart, Better Collective CEO Jesper Sogaard, J2 Global CEO Vivek Shah, Acies Acquisition Partners Co-CEOs Edward King and Dan Fetters, Proskauer partner Robert Freeman, Eilers & Krejcik partner Chris Grove, former ESPN SVP Sean Bratches, former NBA SVP Chris Pantoya, BTIG partner Rich Jacklin, Palo Alto Venture Partners managing partner Peter Ziebelman, ESPN analyst Adam Schefter, and several others.