Pragmatic Play has rolled-out a further expansion with Novibet, with the online casino and sports betting operator to take on the igaming content provider’s suite of bingo products.

Following a recent agreement which saw the group take Pragmatic Play’s live casino offering, Novibet will now be welcoming the supplier’s bingo offering, headlined by the Bingo Blast title.

“The fact that Pragmatic Play’s multi-product portfolio offers so many different gaming options, played a significant role in our fruitful collaboration,” remarked Fotini Matthaiou, casino manager at Novibet.

“Integrated smoothly via the supplier’s single API connection, we are able to offer exciting bingo games to our players and live up to their expectations, once again. 

“We are confident that our new partnership will freshen and enhance our entertainment content and that our members will enjoy Pragmatic Play’s exciting Bingo games to the fullest.”

The bingo suite is available to players across Novibet’s British-facing brand, as Pragmatic Play continues its push of forging multi-product partnerships across regulated markets around the world.

Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, added: “We’re thrilled to launch another vertical with Novibet so swiftly after launching our live casino offering with them.

“Our dedication to delivering engaging igaming experiences to fans remains steadfast and we’re looking forward to enjoying this expanded relationship with the operator.”