Betway is continuing to grow its footprint on a global scale, after its Super Group parent company detailed the addition of new licences in both the US and Europe.

This has seen the online gambling brand gain permission to enter a fifth US market, in addition to receiving the nod to enter Poland.

SGHC, which also boasts Spin, a multi-brand online casino offering, as part of its network, has taken Betway live in Iowa, which subsequently joins Colorado, Indiana, New Jersey and Pennsylvania, as regions where the brand enjoys a presence.

These five states are part of a group of up to eleven where Digital Gaming Corporation has secured market access. Super Group and DGC have executed a definitive agreement under which the Betway owner will acquire the firm, subject to customary regulatory approvals.

Additionally in Europe, Betway has been granted a license in Poland where, once launched, the brand is expected to leverage the global appeal of existing partnerships, including Bundesliga deals in neighboring Germany.

Richard Hasson, president and COO of Super Group, commented: “We are delighted to further Betway’s US presence with the addition of another live market there, as well as to enhance our formidable competitive position in Europe with the new license in Poland. 

“This progress illustrates our focus and execution as we bring Betway, the premier and unified global online sports betting brand, to customers across markets and around the world.”

Furthermore, Super Group has reaffirmed its plans to bring its online sports betting and gaming group to the US public markets, listing on the New York Stock Exchange, via a previously announced business combination with Sports Entertainment Acquisition, a special purpose acquisition company led by Eric Grubman and John Collins.

The company also reaffirms that it boasts a steady pipeline of additional new markets that are expected to flow through this year and beyond.

Hasson added: “Heading into 2022, we expect the pipeline of new market expansion to be active and to continue both internationally and in the US, where the acquisition of DGC provides us access to a group of eleven states. 

“In our core geographies, we continue to thrive with market leading positions, scale and financial flexibility, operating a proven, cash generative business.”