Eyas Gaming, The operator behind online casino brand MerkurSlots, has linked up with Crucial Compliance in a partnership which aims to mitigate player harm following its debut into the UK regulated market.
Under the terms of the agreement, Eyas will use the ‘Crucial Player Protection’ system, signed as a single, scalable solution for compliance and business management, to improve the accuracy of review for AML and responsible gambling to increase the protection of at-risk players.
“We take player protection incredibly seriously and in Crucial Compliance we have a partner that can provide us with the platform and tools we need to take responsible gambling to the next level,” explained Adam Joseph, COO at Eyas Gaming.
“Its technology is at the cutting edge of responsible gambling and is supported by an experienced team on hand at all times to ensure that we maximise the potential of the platform and tools available through Crucial Player Protection.
“This partnership is evidence of our commitment to responsible gambling and compliance, and will be crucial to our success in the UK market and beyond.”
Eyas’s CPP system uses 19 harm markers that are combined with algorithms and machine learning which has been calibrated to the Merkur Slots business. These models are based on individual player behaviour and are segmented at the core by product, country, vertical and channel.
This allows Eyas Gaming to compare player behaviour not only with the wider cohort but also against individual benchmarked behaviour over time, which the company states is “key to minimising gambling related harm”.
CPP then allows Eyas to automatically interact with players about their gambling behaviours and habits, through the full integration with Adobe.
Andy Masters, COO at Crucial Compliance, added: “We are delighted to have partnered with Eyas Gaming and to be providing the operator with our powerful Crucial Player Protection solution into the Bede Platform and Adobe Campaign.
“It is the only compliance platform that has been built from the ground up by compliance professionals for the specific purpose of compliance and with a focus on a single view and holistic player protection.
“CPP improves the output and efficiency of the compliance team, allowing the Eyas team to focus on the most at-risk players. The tool is also supported by an experienced training, data and analytical team who continue to support the needs of the business in an ever changing regulatory landscape and as they enter new markets.”