Scientific Games enhances igaming proposition via Authentic purchase

Push Gaming has gained access to key strategic operators via its agreement to team-up with Scientific Games.

Scientific Games has advanced its global igaming ambitions, as well as detailing its entry into the live casino vertical, after acquiring Authentic Gaming.

The company had previously affirmed an ongoing aim of becoming “a brilliant, forward-thinking gaming company,” as well as “the igaming industry leader,” upon securing August’s purchase of Sydney-based slots studio Lightning Box.

Scientific Games says that its “strong ambitions” for the Authentic Gaming includes securing an extended offering across the US which will see the creation of an array of studios with view to offering a localised product for operators across the region. 

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company,” commented Barry Cottle, CEO of Scientific Games.

“The collective power of Authentic, our proven table games titles and our OpenGaming platform allow us to capitalise on a growing US market opportunity with our unique omni-channel approach.” 

The purchase, which is lauded as representing “another milestone” in SG’s ongoing strategic plan, strengthens the firm’s in-house development capabilities to build live casino products.

Furthermore, it will also allow the company to further leverage its content IP, land-based relationships and OpenGaming platform for accelerated growth in this channel.

Jonas Delin, CEO and founder of Authentic Gaming, explained: “Scientific Games’ leading position in the US, their focus on quality games content and market-leading igaming platform make them the ideal home for Authentic to expand our footprint in the US and European markets. 

“Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.

“Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customisation and innovation are the corner stones that our unique live dealer games are based on. This partnership will propel this mission and be a game changer in the fastest growing segment in the gaming industry.”

Dylan Slaney, CEO of igaming at Scientific Games, added: “As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within live casino, and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. 

“We are excited to work with the talented team at Authentic to enhance our igaming proposition for both operators and players.”