Bally’s looks to harness ‘a formidable platform’ to deliver further growth

Bally's

Bally’s is looking to accelerate its omni-channel ambitions further still, as the operator aims to make further strides to becoming a “digital-first leader in global gaming entertainment”.

This comes after the group last month completed its $2bn acquisition of Gamesys Group, whose tech platform, it was said, would enable the continued expansion of its interactive offerings in North America, including real-money gaming options in online sports betting and igaming.

This was subsequently followed-up with the purchase of Manchester-based Degree 53, as well as the group outlining its ambition for a $1.6bn Chicago-based casino resort earlier this month.

Lee Fenton, who became CEO of Bally’s following the aforementioned merger, noted: “On October 1, 2021, Bally’s completed its transformational acquisition of Gamesys Group – a strategic combination that further advances Bally’s global, data-driven, omni-channel strategy. 

“As a result, our business is evolving from a regional casino operator into an industry leader in retail, sports, media and igaming, which will see us harness a set of assets that provides a formidable platform for growth as a digital-first leader in global gaming entertainment.”

The comments come amid publication of the company’s third quarter report, which shows that revenue increased 169.9 per cent year-on-year, as net loss closed at $14.74m from 2020’s $6.72m, and adjusted EBITDA increased 105.1 per cent to $77.97m (2020: $38m).

Retail casinos revenue was a record high of $301.6m, with net income up 123.5 per cent to $49.4m versus 2020’s $22.1m, as adjusted EBITDAR surged to $106.5m (2020: $43.5m).

For the year-to-date, revenue climbed 204.1 per cent to $774.77m (2020: $254.69m), as net loss swung from $749,000 to record a Q3 income of $137.74m.

Fenton continued: “This quarter, retail casinos had $301.6m of revenue and $106.5m of adjusted retail casinos EBITDAR. The quarter was negatively impacted by approximately $6m of losses related to natural disasters, including two hurricanes and wildfires in Nevada. 

“North America Interactive sales doubled from last quarter at $11.4m, with adjusted EBITDA of -$5.5m, which was in line with our expectations. Adjusted EBITDA for the company of $78m includes $11.4m of rent expense and $11.1m of corporate expense. 

“Gamesys had record Revenue and Adjusted EBITDA on a constant currency basis for the quarter, which will be consolidated into Bally’s results starting with the fourth quarter.”

Craig Davies

Craig has been in journalism since 2011, after graduating from the University of Central Lancashire the previous year. Several roles in the news and sports print media ensued, before a two year...